Magis Custom Cars Brand Identity
Logo Identity and Brand Design
Magis Custom Cars is a car shop simulator that offers players an opportunity to purchase and work on classic cars through modifications, rebuilds, and customizations and test the customizations on the in-game track. The game is created by car enthusiasts for car enthusiasts.
The Magis Custom Cars brand identity was created to focus on hard work and craftsmanship; a hand holding a torque wrench was chosen as the graphic, and a bold and masculine typeface was selected as the nameplate to reference the idea of hard work. A blue colour scheme was chosen to relate to the blue coveralls people often wear while working in a garage.
